produktdesign ruder-ergometer seitenansicht
produktdesign ruder-ergometer seitenansicht mobile

Client

Biorower

Agency

Peschkedesign

Team

M. Peschke: PM, Design Engineering

H. Lentz: Design Direction, PM, Design Engineering

M. Obermayer: Design Engineering

Credits

Photos: Peschkedesign, Biorower

Biorower S1:
Rowing training in the connected age

Biorower develops digitally assisted, realistic indoor rowing trainers. For the first mass-produced model, product design turned years of technical development into a tangible brand and a desirable product. Antimatter founder Heinrich Lentz contributed to the project while employed as design director with Peschkedesign.

Client

Biorower

Team

M. Peschke: PM, Design Engineering

H. Lentz: Design Direction, PM, Design Engineering

M. Obermayer: Design Engineering

Agency

Peschkedesign

Credits

Photos: Peschkedesign, Biorower

Services

Design Research
Concept Development
Product Design
Design Engineering

Technologies

Vacuum thermoforming

biorower wins ispo brand new award
biorower wins ispo brand new award

The challenge:
materialize a nascent brand

Product design needed to give life to a nascent brand, showcase features and safely house moving parts. The project was carried out under a tight development schedule with overseas production partners.

product design sketches for biorower

The concept:
dynamic force, digital clarity

The product should convey both rowing and technology expertise. The dynamic force and reversing motion characteristic of the sport were translated into tense, oblique lines - combining performance and digital clarity for a compelling design language.

biorower detail view
biorower detail view for mobile

Aesthetic functionality

Tight, intersecting volumes are accented with speed lines, giving structural rigidity. Coupling rods swing in/out and back/forth within sculpted slots. Electronics at the oarlock hinges are housed within protective casings.

biorower rowing trainer design, viewed from right
biorower product design viewed from right for mobile

Focused on production

Developed for production, the concept required only minor structural adaptations. Fan air intake was moved to the belly, as lateral aspiration proved insufficient. The body tightly encases mechanical internals.

photo of biorower rowing trainer from right
photo of biorower rowing trainer from left
photo of biorower rowing trainer from left

First parts within 8 weeks

Negative-drawn thermoforming was employed for clean detailing, tight radii and low tooling costs. Defined to production constraints along with overseas production partners, pre-series parts could be inspected within 8 weeks from project kick-off.

biorower product design, viewed from back
biorower product design viewed from back for mobile

Connected training
with realtime data

Biorower S1 features a geometry setup identical to that on a skiff and fan resistance mimicking real-life conditions.

Realtime data is analyzed and monitored on the screen to help athletes improve technique and performance: stroke rate, force curves and left/right comparative graphs. Achievements can be shared with technical staff and peers directly from the device.

biorower sports equipment design, viewed from left
biorower viewed from left
biorower logo

Smart performance and design

Unveiled at the 2017 World Rowing Masters at Bled/Slovenia, Biorower has caused a stir in the rowing world from day one. Winner of the 2018 ISPO Brand New award as the most advanced rowing trainer on the market, Biorower S1 revolutionizes the sport with smart digital technology and design.

5

thermoformed
parts

minimal
tooling costs

8

weeks to
pre-production

award logo

2018 ISPO
Brand New Award

5

thermoformed
parts

8

weeks to
pre-production


minimal
tooling costs

award logo

2018 ISPO
Brand New Award

5

thermoformed
parts

8

weeks to
pre-production


minimal
tooling costs

award logo

2018 ISPO
Brand New Award

Need some Antimatter?
Let's talk about your project.

Antimatter Product Design
Weyringergasse 34/3
1040 Vienna - Austria

office@antimatter.eu
t +43 (1) 997 80 20

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