Productdesign for zkw headlight technology demonstrator.
Productdesign for zkw headlight technology demonstrator.

Client

ZKW

Agency

Peschkedesign

Team

M. Peschke: PM

H. Lentz: Lead Product Design, PM, Design Engineering

M. Obermayer: Design Engineering

S. Erben: 3D Renderings

Credits

Photos: Peschkedesign

ZKW Matrix V45:
Shining a light on technology

ZKW develops premium lighting systems for the global automotive industry. Product design for the Matrix V45 headlight technology demonstrator highlights aesthetic possibilities of cutting-edge lighting solutions. Antimatter founder Heinrich Lentz contributed to the project while employed as lead product designer with Peschkedesign.

Client

ZKW

Team

M. Peschke: PM

H. Lentz: Lead Product Design, PM, Design Engineering

M. Obermayer: Design Engineering

S. Erben: 3D Renderings

Agency

Peschkedesign

Credits

Photos: Peschkedesign

Services

Design Research
Concept Development
Product Design

Technologies

Rapid Prototyping

Entwicklung des Produktdesigns anhand Skizzen und Arbeits-Modellen.
Entwicklung des Produktdesigns anhand Skizzen und Arbeits-Modellen.

The challenge:
a spotlight on the light source

Matrix V45 contains 11 high-tech light sources. Product design was to emphasize performance and styling possibilities within an existing casing. Layout of individual elements should assist in delivering supreme illumination and comply with technical constraints and standards.

headlight sketches

Concept development

Style research, concept development, and exploratory sketching were carried out before details were defined in 3D.

Front view of headlight design for zkw.
Front view of headlight design for zkw.

Raising brows

Distinctive, elegant and assertive, the sweeping curve of the daytime running light conveys character and style.

Photos of the headlight mounted in the testbed vehicle.

Enter the Matrix

V45 features Matrix-Lite selective high beam, Uni-Lite LED low beam, a wiping turn indicator and a brilliant daytime running light.

Funtions of zkw matrix v45.

Built to shine

Product design was developed in close collaboration with ZKW‘s advanced engineering unit. Further details remain confidential upon the client‘s request.

Industrial design for zkw headlight technology demonstrator.
Industrial design for zkw headlight technology demonstrator.
logo_zkw2

Lighting the future of mobility

Product design for Matrix V45 showcases ZKW's cutting-edge technology and impressively displays its aesthetic capabilities, in compliance with standards and designed to highest levels of precision.

striking

demonstration of
novel technologies

premium

design language

11

light sources
per headlight

LED

Matrix-Lite
selective high-beam

striking

demonstration of
novel technologies

11

light sources
per headlight

premium

design language

LED

Matrix-Lite
selective high-beam

striking

demonstration of technology

11

light sources
per headlight

premium

design language

LED

Matrix-Lite
selective high-beam

Need some Antimatter?
Let's talk about your project.

Antimatter Product Design
Weyringergasse 34/3
1040 Vienna - Austria

office@antimatter.eu
t +43 (1) 997 80 20

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